Brief
Background
Due to fast development of products
with high technological value, mankind is now permitted to have real time
interaction without requiring physical or actual co-existence. Technology
slowly disconnected people while allowing them to talk about personal affairs,
business and schooling in the virtual world.
On interpretation
The article of Sabine Braun focused
on the impact of Multimedia communication technologies on interpreting with the
consideration to communication barriers such as differences in culture, age,
comprehension capability and etc. Braun forgot to mention anything about
gatekeeping which lies in the mediums of communication (TV, Internet, Radio,
Phone, and Newspaper) which are dominantly controlled by the ruling class/
usual source of information. The interpreter will always be biased to whom
he/she is interpreting for.
What should be the arguments?
1. Technological development
especially in the field of communication is slowly detaching people from real
life, emotional and physical connection from each other. These could be noticed
on how people are declaring relationship only on virtual world such as
Facebook, twitter and etc.
Also, in 1950s, candidates for a
certain position in government have no choice but to see his constituents face
to face to discuss his/her platforms, giving the voters a chance to scrutinize
the personality of the candidate. Today, people are just bombarded with
advertisements courtesy of biggest media companies in the country.
2. The advantage of multimedia
communication technology is that the people are given the opportunity to
question the anti-people policies imposed by the government. Today, it is
visible that the Internet already became a mechanism for political and economic
discussions.
3. Interpreter also serves as a
gatekeeping machinery. The state with its ideological apparatuses such as the
church and media has the ability to manage or limit information to be
disseminated to people, hoping to make them believe in the illusion of change
and development.
4. Braun is right on the issue of
communication barriers, but we have to focus on gatekeeping concern.
We
have to understand that the technological developments particularly on
Multimedia communication are intended to maximize the cyber world/internet,
Television, Radio and other mediums as tools for propaganda dissemination
What is to be done?
Maximize the social media, new
technologies to expose and oppose the propaganda of the state while giving the
alternative/ solution to societal problems. Braun’s researches are helpful only
during the socialist construction in the Philippines, it could be used to
propagate the new, and better society for the people.
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